Same weight as the label, carried onto every screen. This is a working preview of what the bottle could look like on your own site, not a mockup.
The site's running on a GoDaddy template with GoDaddy's bundled store, so every sale is paying GoDaddy on top of the card processing fees.
Thousands of followers on Instagram with nowhere built to properly turn that following into orders.
The Traveller heritage and the "Death Before Dishonour" line are the strongest thing about the brand, and right now they sit as a paragraph of plain text under a stock banner image.
No way to run a limited batch, a pre-order, or a waitlist. Every release is a normal add-to-basket, same as any other bottle online.
Direct to Stripe, on your own domain, with no store builder taking a cut of every sale on top of card fees.
Proper photography direction and a rotating 3D view like the one above, so people can look at what they're buying before it arrives.
The Joyce family and Traveller story given a proper page, not a paragraph squeezed under a hero image.
Limited batch releases with waitlists and email capture, so the next release can be built up to instead of just appearing.
This isn't a first attempt at e-commerce. The same setup, full product and checkout flow, direct Stripe integration, automated order emails, stock handling, was recently built and launched for an antique jewellery brand from the ground up.
Happy to walk through this in person or put a proper quote together, whatever's easiest. No pressure either way.
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